Drupa is the perfect forum for Esko, a global supplier of integrated solutions for the packaging & commercial printing and publishing industries, to showcase the tidal energy behind its software and hardware solutions.
We were there to help create waves around the brand with a Kinect-enabled video game, driving both brand awareness and product interest. Prospective players are lured in to experience six 'inspiration zones', reflecting the structure of the booth itself. The zones cover everything from design to final finishing.
Players create a custom avatar, based on their profile as designer, pre-presser or printer, to start the experience. Now spread your arms and move your body to the power of the Esko waves. Your lap times will determine if you can hang with the leaders and take home a prize. Loose fun for visitors, a stone-cold opportunity for the Esko products and solutions to take center stage.
CONCEPTS AND IDEAS, USER INTERFACE DESIGN, ART DIRECTION, INTERACTION DESIGN, APPLICATION DEVELOPMENT, CUSTOMER SEGMENTATION, FUNNEL REPORTING, EXPERIENCE DESIGN, SENSOR-BASED INTERACTION